The End of an Era
The Fall of SSDC
The next character was an Irish girl who taught english on the mainland but came back to Koh Tao to dive again. She nearly got herself killed one night when she thought it would be a good idea to ride stoned and drunk then swerve in front of a thai motorbike. The luck of the Irish was with her though and she got away with concussion and a massive bill for the damages and injuries (both to her and thais). From then on she hung out at the diveshop doing nothing in particular but singing random tunes and (badly) imitating a thai dancer. Following a berserk outburst and hissyfit in one of the jungle 'nightclubs' she alienated herself and drifted back to the mainland to start teaching again!
A canadian millionaire showed up next, throwing money into course after course for him and his family. He was wise but had no idea to apply things to others different to himself. He also never tipped me for one fun-dive either, stingy bstard!
The good times were getting fewer and fewer though, we were living on borrowed time carrying on the way we were. Times had changed, fewer and fewer back-packers and travellers were passing through Koh Tao. Love 'em or hate 'em it was the independent and free-spirited types like them that helped bankroll us and as they got fewer and fewer our wages dropped.
The new 'samsonite-brigade' diver preferred the cosy and all-inclusive world of the "flood 'em and fleece 'em" mass-diving operator like Bans and Big Blue.
Wildren, in typical character, decided a different approach was needed. First was a TV set with a DVD showcasing the diving we'd done running dusk till dawn. This worked to an extent but after the numbers fell again Will decided on a more 'hands on approach'. We got totally wasted inside the dive shop then went outside hooting and hollering for all and sundry, near and far to come in for some diving! This didn't have much effect but made us feel a whole lot better.
I think the final nail in the coffin was a left-wing nut-job Brit girl who created the Koh Tao Dive Operators Club (or KTDOC for short). It sounds pretty neat but the reality was (and is) that every two-bit dive shop, dive school and resort was induced to price-fix. This is fine for the big schools who have a large influx of pre-booked divers and savvy touts, but lousy for small schools whose existence depended on smaller profit margins and 'walk-in' business. The new price list for diving were way too high to justify our maverick and low-end style which also meant cheaper prices for diving.
We just didn't have the facilities and high-end quality that the big schools had to justify the higher rates. Shoestring and a make-do ability were our watchwords, swimming pool and mega-bucks resort facilities theirs. The big diving factory's like Bans that could churn out armies of divers. You'd see them crammed onto converted fishing boats rammed like cattle, barely able to move. We still had an edge and that was the quieter area, proximity to the beach, small-groups specialty and up-to-date quality dive gear. This edge helped for repeat business was noticeable.
But it was only a slight edge that soon dulled when our rival 'small-group' school - New Wave Diving followed suit. They'd taken a different strategy of employing an utter shark of a ferry tout who'd work the ferry's coming in from Samui and Chumpon. Our own tout who'd been well-schooled by Wildren and was unbribeable did his best, but up against the seasoned and aggressive tout veterans he stood no chance. He was a mild-mannered soul and unsavvy to the ways of salesmanship. Which, there was no denying, New Wave's tout had. It was even reckoned, at one point that he was the richest single thai man on Koh Tao.
We were going under and only Bob and I saw the writing on the wall. Wildren was defiant though, he'd change the subject or blame the lack of effort on his team in touting divers. Whenever I proposed radical changes it was angrily dismissed.
Our other options were ditching the speed-boat in favour of a pick-up for transporting customers from the Mae Haad pier to Sairee or even a mainland office in Chumpon for booking in divers fresh off the bus and train. To be honest, Wildrens fierce pride and the fact that he didn't really have as much power as he let on. A manager no doubt, but one that was still under Balm's very limiting sphere of change. For all that though Wildren held in there and kept going long after a lesser manager would of fled into the night.
We tried to recruit divers from bars and in the streets but 9 times out of 10 they were already locked-in to another school. It was getting to the point that the money we made wouldn't even cover the rent! Morale had sunk from the dizzy heights of December to the low-season blues, by February I'd had enough and felt the winds of change blowing through Koh Tao. Money was tight and 'Balm' paid divemasters only a fixed rate per dive as opposed to a percentage-based system (which the instructors got) was really pissing us all off. This was a bone of contention for us, especially when we weren't paid a salary and relied upon numbers of divers diving.
For a time Wildren towed the line and I dreaded that we'd join the sheep dive schools and fall-in to the KTDOC bs. Not Wildren, he just cut his prices to match the reduced operating costs compared to the big boys. Soon enough the customers returned in numbers and we were back on top again. The long-awaited speedboat arrived. It was hardly what we had been led to believe. Thai-built, it was a rough, tough and shoddy machine. Seaworthy but lacking a fibre-glass hull for high-speed planing the machine was nothing more than a white elephant. It was still a good addition to the fleet but the timing was way off when more customer numbers and expansion was key, as opposed to a nice extra.
Balm was still edgy though, the other thai land owners of the dive schools (who run the dive scene behind the scenes) were squeezing him. To compound matters the farang element of the big schools tried to get in on the 'strong-arm' action. Big Blue (one of KTDOCs main backers) had an industrious-minded Japanese girl who tried the softly-softly approach. First it was banter. Then came the pressure:
Big Blue: 'Raise the prices in-line with KTDOC policy'
Us: 'Why should we?'
Big Blue: 'Oh it keeps the quality of diving services for all dive-operators on Koh Tao'
Us: 'We don't need KTDOCs policies to keep up our own quality and safety' then pressure, finally the threats came via notes and phone calls other diveshop's. Wildren met fire with fire and despite the threats and bullying we held our own.
A dark side of the story came when the Japanese girl disappeared and was found dead in the jungle a week later(2004).
Some said she had jumped off a high cliff, others that she'd been strangled with a regulator hose and thrown off the cliff. Fingers were pointed at her co-manager in Big Blue. She was from an affluent family who kicked up a real stink and questioned the islands coroner verdict but none of it came to anything.
The Fall
The end for SSDC didn't come from external attack, but like many fledgling organisations, it came from within.
'Balm' had a shrewish, craven mistress that he'd whisked away from Surat Thani whilst attending studies there.
She soon started to exert a 'Svengali' influence on him that seemed to amplify when the Spy wine started flowing. Always at his side, all business dealings would be listened-in on by this vixen of a woman.
Seeking to curry favour she demanded we raise our prices again. Wildren ignored her at first but one fateful night with everyone fueled up off Chang, Sangsom and Spy she exploded at Wildren, hands flying everywhere Wildren threw her to the ground violently. 'Balm' was a pussy in most senses but he still had some clout, being a land-owner and 'an islander' by birthright.
Now, spurred into action he mobilised our once loyal thai workforce into action. We barely had enough time to grab our gear before 'Balm' had them close the dive shop and chain the doors shut!
SSDC had had its last dive! The island affair was over for me and a few others but it was one hell of a ride!
Bob went on to greener pastures at Planet Scuba in Mae Haad where he is rumoured to be the Course Director now. The Finnish Divemaster met and married a traveller and announced in an email she was severing all ties to her old life of diving, which included all her friends (quirky folk these finnish birds!). 'Strom' had enough of Thailand as he preferred women who were 'more fleshy and voluptuous'. Last heard of knocking about S. America.
The weird 'ex-marine' dive instructor 'Bruce' drifted away to LV Divers then tried getting in on the teaching english game out in S. Korea. When this failed he faded from the diving scene. Wildren had to flee the island to escape 'Balms' wrath. He mooched about for awhile in Hua Hin before going back to being a roving diver-for-hire around Thailand last heard about working on Koh Tao again! Balms wrath now eclipsed with more Spy induced pacifism no doubt!
The End
Source: On The Road Thailand